About HormAS

HormAS stands for Hotel Review Management Assistant System.
It is a specialized AI system developed as part of a research project during the dawn of generative AI.

The project's goal was to explore how prompt engineering could be leveraged to significantly improve the quality of automated responses to customer reviews.

The core of this research was to test a key hypothesis: that generating responses after first extracting a customer's sentiment, emotion, intent, and urgency would yield far more effective results than generic AI generation.

By applying this structured analysis, HormAS was designed to create nuanced, empathetic, and context-aware replies, mimicking the thoughtfulness of a skilled human manager.

This study demonstrates a foundational principle of early prompt engineering: applying specific domain knowledge is crucial for maximizing the impact of generative AI.

Furthermore, the project involved developing HormAS into a functional service and validating its effectiveness with both general users and industry experts.

This confirmed its potential for real-world business environments, proving that a strategic approach to AI can enhance both operational efficiency and genuine customer engagement.